Pubs encouraged to capitalise on coffee sales

22nd October 2008

Source; http://www.cokepubandbar.co.uk/CokePubandBar/lic_news.jsp?article=18838364

Publicans should consider selling high-quality coffee in order to pull in customers, according to industry experts.

Sam Pedder, head of food at Admiral Taverns, issued the advice at a recent PubChef event.

Landlords were encouraged to compete with high street outlets and offer non-alcoholic drinks.

Ms Pedder stated that pubs which offer coffee may be viewed more positively by potential customers.

"If you are doing coffee well, the customers are going to think you're doing everything else well too," she said.

"Match the high street where relevant and beat them at their own game when they are closed or not in the vicinity."

Pubs intending to sell coffee should make sure they have an adequate machine, the correct utensils and a popular brand of the drink to offer to its customers.

Last year, brewer Greene King announced that it would be working with Coffee Republic to in order to sell the beverage in 28 of its London pubs.