Published October 2007
Signalling a bold move of nudging arcade goers into cafe society, Coffee Republic has opened its first franchise in a Blyth Family Entertainment Centre (FEC).
Several months after announcing its commitment into entering the FEC and arcade market with Coffee Republic franchises, Coffee Republic Direct has opened up its first store in Blyth, Northumberland. The development could herald a noticeable shift in the content, perception and ambience of FECs and arcades to come.
Heath Samples, co-CEO of Coffee Republic Direct, told Coinslot: “We are very pleased with the opening of our very first FEC bar within the existing arcade area. We have worked with the site owner to ensure the store area is integrated within the machines area so both complement each other. The outcome has been excellent. As expected, we have had players going into the store area to purchase the high quality food and drinks and, fantastically, the new customers who came in only to purchase snacks have started to cross into the arcade area to play the machines.”
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