19 January 2008Greene King has started to rollout Coffee Republic’s “Coffee Republic Served Here” concept to a number of its pubs across the country, after a successful trial in 28 of its London-based sites.
Rooney Anand, chief executive of Greene King, told M&C Report, that the company was working with “two or three partners including Coffee Republic and Coffee Express” to add a high-quality coffee offering to a number of its pubs nationwide.
He said that the extension of the group’s coffee offer was part of its drive to give its licensees extra revenue streams in order to counter the impact of the smoking ban.
Anand said: “Not every pub will warrant a coffee offer. We are taking each site on an individual basis to see whether to introduce a coffee offer and if so what formats would work in that location.”
As reported in M&C Report in March last year, the two companies had been trialling a number of the coffee shop chain’s formats at a handful of Greene King’s pubs in central London.
