22nd October 2008
Source; http://www.cokepubandbar.co.uk/CokePubandBar/lic_news.jsp?article=18838364
Publicans should consider selling high-quality coffee in order to pull in customers, according to industry experts.
Sam Pedder, head of food at Admiral Taverns, issued the advice at a recent PubChef event.
Landlords were encouraged to compete with high street outlets and offer non-alcoholic drinks.
Ms Pedder stated that pubs which offer coffee may be viewed more positively by potential customers.
"If you are doing coffee well, the customers are going to think you're doing everything else well too," she said.
"Match the high street where relevant and beat them at their own game when they are closed or not in the vicinity."
Pubs intending to sell coffee should make sure they have an adequate machine, the correct utensils and a popular brand of the drink to offer to its customers.
Last year, brewer Greene King announced that it would be working with Coffee Republic to in order to sell the beverage in 28 of its London pubs.
Showing posts with label Greene King. Show all posts
Showing posts with label Greene King. Show all posts
Greene King Extends Coffee Republic offer
19 January 2008Greene King has started to rollout Coffee Republic’s “Coffee Republic Served Here” concept to a number of its pubs across the country, after a successful trial in 28 of its London-based sites.
Rooney Anand, chief executive of Greene King, told M&C Report, that the company was working with “two or three partners including Coffee Republic and Coffee Express” to add a high-quality coffee offering to a number of its pubs nationwide.
He said that the extension of the group’s coffee offer was part of its drive to give its licensees extra revenue streams in order to counter the impact of the smoking ban.
Anand said: “Not every pub will warrant a coffee offer. We are taking each site on an individual basis to see whether to introduce a coffee offer and if so what formats would work in that location.”
As reported in M&C Report in March last year, the two companies had been trialling a number of the coffee shop chain’s formats at a handful of Greene King’s pubs in central London.
Greene King signs Coffee Republic franchise deal
17 August 2007Coffee Republic has signed its first “Coffee Republic Served Here” franchise agreement with brewer and pub operator Greene King.
The deal will see Coffee Republic beverages served in 28 of Greene King’s London pubs with the chain saying they hoped to “extend the partnership in the future”.
Greene King is the first partner for the Coffee Republic Served Here concept, which sees the installation of a Coffee Republic branded outlet, in an existing business.
No financial terms behind the deal were revealed.
The deal echoes an agreement Mitchells & Butlers has with Whitbread’s Costa Coffee that sees the coffee brand sold through outlets in pubs such as All Bar One.
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